After a recent trip to Australia, it was evident how large the fitness market was over there; the coutry had a variety of healthy eating-places and an array of colourful and durable active wear brands. Women would wear activewear for all occasions, whether they were meeting friends for coffee or picking their children up from school. 

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It was apparent that the United Kingdom had a niche in the market that needed to be filled. After an estimate of two years, the health and fitness market in the UK has grown, with a market value of 4.3 billion GBP in 2015, which is up 5.4% from 2014. This is a larger increase that the rise in 2013's value to 2014, which was only a 3.9% increase. But what has made the industry grow?

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Social media, bloggers, chefs, cook book authors and high street fashion retailers have all noticed the increased demand for a fitter and healthier lifestyle. What has influenced this change and what is the future?