The active app was created for the active wear company Active in Style. Research from my Dissertation made it apparent that more women are starting to live a healthier lifestyle as well as keeping active on a daily basis.

I wanted to develop an app that would form a community that women could feel they could come to for inspiration and motivation. I wanted it to be a place that they could come to even if they are having a bad day and share their experiences with like minded women that would supply them with reasurance. 

The App also has a number of features to help women keep on track of their fitness goals as well as features that will make being active more fun and exciting. 

I created a full business plan with 5 years worth of financial information, a marketing booklet and a prototype of the app.